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Amazon.com
Brand Description Back  
Earth's Most Customer-Centric Company
Amazon.com, based in Seattle, Washington, is the global leader in e-commerce. Since Jeff Bezos started Amazon.com in 1995, Amazon have significantly expanded their product offerings, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon.com offers everything from books and electronics to tennis rackets and diamond jewelry. Amazon operate sites in the United Kingdom, Germany, France, Japan, Canada, and China (Joyo.com) and maintain over 25 fulfillment centers around the world which encompass more than 12 million square feet.

Technological Innovation
Technological innovation drives the growth of Amazon.com, offering their customers more types of products, more conveniently, and at even lower prices. Amazon offer a personalized shopping experience for each customer, book discovery through "Search Inside The Book", convenient checkout using "1-Click® Shopping", and several community features like Listmania and Wish Lists that help their customers to discover new products and make informed buying decisions.

Building the Platform
In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Now, big-name retailers work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants also leverage Amazon.com as an incremental sales channel for their new merchandise; you can find products from top retailers across their retail site. Finally, independent software developers also derive value from the platform--through Amazon Web Services--by building profitable applications and services that cater to Amazon.com customers and sellers.

Amazon have Only Just Begun
This evolution of Amazon.com from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. E-commerce is still in its infancy. In the years to come, you'll see Amazon.com create new technologies, expand into more geographies and continue to improve the lives of shoppers and sellers around the world.