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Briggs & Stratton
Brand Description Back  
Briggs & Stratton is the world's largest producer of air-cooled gasoline engines for outdoor power equipment. Headquartered in Milwaukee, WI, the Company designs, manufactures, markets, and services these products for original equipment manufacturers (OEMs) worldwide.

Briggs & Stratton's Mission

Briggs & Stratton will create superior value by developing mutually beneficial relationships with their customers, suppliers, employees, and communities. Briggs & Stratton will enhance their brand equity and leadership position by developing, manufacturing at low cost, marketing, and servicing high value power for a broad range of power products. In pursuing this mission, Briggs & Stratton will provide power for all people worldwide to develop their economies and improve the qualities of their lives and, in so doing, add value to theor shareholders' investment.

Segments

Briggs & Stratton operates within four business segments:

* Engine Power Products Group
* Yard Power Products Group
* Home Power Products Group
* International Power Products Group

Products

In addition to its engine business, the Company is also a leading designer, manufacturer, and marketer of:

* Generators - home and standby
* Pressure washers
* Snow throwers
* Lawn and garden equipment - riding and walk-behind mowers, tillers, chippers/shredders, leaf blowers, and vacuums, etc.
* Related accessories


Brands

Under the Yard Power Products Group, Briggs & Stratton manufactures products under the Ferris, Simplicity, Snapper, Snapper-Pro, Giant-Vac, and Murray brands. This move has introduced the Company to the end-products business.