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Briggs & Stratton
Brand Description Back  
Briggs & Stratton is the world's largest producer of air-cooled gasoline engines for outdoor power equipment. Headquartered in Milwaukee, WI, the Company designs, manufactures, markets, and services these products for original equipment manufacturers (OEMs) worldwide.

Briggs & Stratton's Mission

Briggs & Stratton will create superior value by developing mutually beneficial relationships with their customers, suppliers, employees, and communities. Briggs & Stratton will enhance their brand equity and leadership position by developing, manufacturing at low cost, marketing, and servicing high value power for a broad range of power products. In pursuing this mission, Briggs & Stratton will provide power for all people worldwide to develop their economies and improve the qualities of their lives and, in so doing, add value to theor shareholders' investment.


Briggs & Stratton operates within four business segments:

* Engine Power Products Group
* Yard Power Products Group
* Home Power Products Group
* International Power Products Group


In addition to its engine business, the Company is also a leading designer, manufacturer, and marketer of:

* Generators - home and standby
* Pressure washers
* Snow throwers
* Lawn and garden equipment - riding and walk-behind mowers, tillers, chippers/shredders, leaf blowers, and vacuums, etc.
* Related accessories


Under the Yard Power Products Group, Briggs & Stratton manufactures products under the Ferris, Simplicity, Snapper, Snapper-Pro, Giant-Vac, and Murray brands. This move has introduced the Company to the end-products business.