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Electronic Arts
Brand Description Back  
OWNERSHIP: Public (Nasdaq: ERTS)
GLOBAL HEADQUARTERS: Redwood City, California

Electronic Arts Inc. is the world's leading interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet.

In 1982, Electronic Arts was founded on ideas. They called software a new art form, and its creators were software artists. They believed that interactive was better than passive media, and that one day "software worthy of the minds who use it" would be more important than traditional media like films and television. "We see farther," they proclaimed, with faith that Moore's Law, the engine of Silicon Valley, would one day provide the power to put "real life in a box." They asked, "can a computer make you cry?" and invited the new faithful to "join us."

More than twenty-five years have passed, and many of the dreams have come true. Videogames are woven into the fabric of most young men's lives, and increasingly popular with women and seniors. Game designers are renowned worldwide. Leading universities have pioneered successful degrees in game development. In short, videogames, once considered a passing fad, have earned respect.