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Ford Motor Company
Brand Description Back  
Ford Motor Company offer a variety of cars, trucks, SUVs and many other products and services to the automotive consumer. In their second century of business, Ford are in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality and holds a distinct place in the Ford Motor Company family.


Ford Motor Company Vehicle Brands

Ford

The very first member of the Ford Motor Company family of brands, Ford offers distinctively designed and affordable vehicles for the world's varying lifestyles. From the Model T-the car that first brought driving to the people-to more recent favorites like the Mustang in the United States, the Mondeo in Europe, the EcoSport in South America and the Territory in Asia, Ford vehicles have been among the world's most popular cars, trucks and SUVs.

Brief History

Ford Motor Company began with just Ford vehicles in a wagon shop in Michigan. To fully understand the essence of this founding member of the family brands, just look at the early history of Ford Motor Company, from Henry Ford's earliest automotive experiments to the Model A, Model T and beyond.

While value for money has always been a top priority in developing Ford vehicles, that concern has never compromised quality or the pursuit of quality solutions. Ford has always strived to meet consumers' real-life requirements-from smaller cars for Europeans to "smarter" cars for the ever-changing environment.

Lincoln
Since 1921, Lincoln has remained an American icon of unparalleled luxury. Today, Lincoln continues to capture the essence of the American spirit. Like the very best of dynamic American design, Lincoln takes an unapologetic approach to luxury-one that embraces elegance, proportion and a balance of exuberance and restraint.

Brief History

Ford Motor Company acquired Lincoln Motor Company in 1922 for $8 million. Lincoln became the first "outsider" to join the Ford family of brands and initiated Ford Motor Company's entry into the field of luxury vehicles.

Lincoln's vehicle history is dominated mainly by a few evolving lines of luxury cars, including the Continental, improved with each new model year to meet the brand's goal of providing "indulgence at its finest."

Mercury

Mercury's vehicle development continues today to strive toward the ideals of a sophisticated and clever choice for the consumer.

Brief History

Mercury is unique within the Ford Motor Company family as the only vehicle brand other than Ford to be created from within the company. In the mid-1930s, management at Ford Motor Company began to identify a gap in product line between the economical Fords and the luxury Lincolns. Mercury was developed to fill that gap and bring Ford Motor Company a competitive edge.

Conceived as a balance of luxury and affordability, Mercury has proven a versatile and enduring brand over the years.

Mazda

Named after the ancient god of wisdom, Mazda is proud of its heritage of innovation in creating vehicles that deliver the feeling of "Zoom-Zoom" that you first felt as a child.

Brief History

What started out as a tiny cork manufacturer called the Toyo Cork Kogyo Company in Hiroshima, Japan, today stands as a world leader in the production of commercial and passenger vehicles.

Mazda's first work in 1931 was a three-wheeled truck, the Mazda-Go-a striking combination of motorcycle and automobile. All vehicles that followed took on the Mazda name and, in 1984, the company officially changed its name to Mazda. The intention was to help Mazda employees, and all others who came in contact with the company's vehicles, recognize the values of the god of wisdom and see Mazda as a leading light in the automobile industry.

Volvo

From the world's first three-point safety belt to the world's first safety-concept car, Volvo has set the standard for automotive safety since 1927. Volvo's ongoing commitment to safety, the environment and innovation remains as strong today as it was over 80 years ago.

Brief History

Volvo was born on April 14, 1927, when the first car, 4, nicknamed ''Jakob,'' left the factory in Gothenburg. The Swedish company began over a crawfish lunch between two friends, Assar Gabrielsson and Gustaf Larson.

Volvo's first six-cylinder car, the PV651, was introduced in 1929 and quickly became the standard for taxis throughout Sweden. In 1955, Volvo began exporting to the United States, and in 1966, the Volvo 164 was named "the world's safest car."

On March 8, 1999, Volvo shareholders approved the sale of Volvo cars to the Ford Motor Company. As part of the Ford Motor Company family of brands, the new millennium started very well, with the company selling 422,100 vehicles in 2000, a record year. In 2002, the long-awaited XC90-Volvo's first true SUV-was unveiled in Detroit and won North American International Auto Show Truck of the Year in 2003.