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General Mills
Brand Description Back  
On average, U.S. shoppers place at least one General Mills product into their shopping cart each time they visit the grocery store.

They market global brands such as Green Giant vegetables, Old El Paso Mexican food and Häagen-Dazs ice cream. Their U.S. portfolio includes Yoplait yogurt, Cheerios, Wheaties and other Big G cereals.

They also market strong local brands, such as Diablitos meat spread in Venezuela, Latina pasta in Australia and La Salteña dough in Argentina.

A brief overview of General Mills Businesses:

Baking Products

General Mills markets great-tasting baking solutions that feature Betty Crocker dessert mixes, cakes and frostings, Bisquick baking mixes and Gold Medal flour.

Big G Cereals

A leader in the U.S. ready-to-eat cereal category, Big G offers consumer favorites such as Cheerios, Wheaties and Lucky Charms.


General Mills provides convenient dinner options with a line of Helper dinner kits, Betty Crocker potato mixes, Progresso soups, Green Giant vegetables and meal starters, and Old El Paso Mexican foods.


Small Planet Foods features Cascadian Farm and Muir Glen, which hold top positions in nine organic food categories.


With a clear leadership share of the U.S. refrigerated dough category, Pillsbury products include Pillsbury Home Baked Classics frozen dough, Pillsbury frozen breakfast items, and Totino's frozen pizza and snacks.


General Mills features brands such as Fruit Roll-Ups fruit-flavored snacks, Chex Mix snacks, Nature Valley granola bars and Bugles corn snacks.


Yoplait is a leader in the U.S. yogurt category, with products such as Yoplait Original, Yoplait Light, Go-GURT, Colombo yogurts.

Bakeries & Foodservice

General Mills markets unbaked, partially baked and fully baked dough products and mixes to foodservice operators and retail and wholesale bakeries. Their market-leading branded products also are available through outlets such as school cafeterias, restaurants and convenience stores.


The portfolio includes Häagen-Dazs ice cream, Pillsbury dough-based products, Betty Crocker desserts and mixes, Green Giant vegetables, Old El Paso Mexican foods and leading local brands.

Joint Ventures

General Mills and Nestlé formed Cereal Partners Worldwide, which markets ready-to-eat cereal brands in more than 130 international markets. Among their Häagen-Dazs joint ventures in Asia, their largest is with Suntory and Takanashi Dairy in Japan.