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Jack in the Box
Brand Description Back  
Jack in the Box Inc., founded in 1951, is a restaurant company that operates and franchises Jack in the Box® restaurants and, through a wholly owned subsidiary, Qdoba Mexican Grill® in a combined 43 states. The company also operates more than 60 proprietary convenience stores called Quick Stuff®, which include a major-branded fuel station and are developed adjacent to a full-size Jack in the Box restaurant.

Jack in the Box is among the nation's leading fast-food hamburger chains, with more than 2,100 quick-serve restaurants in 18 states. As the first major hamburger chain to develop and expand the concept of drive-thru dining, Jack in the Box has always emphasized on-the-go convenience, with approximately 85 percent of the half-billion guests served annually buying food at the drive-thru or for take-out. In addition to drive-thru windows, most restaurants have indoor dining areas and are open 18-24 hours a day.

Jack in the Box pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that started as a drive-thru, and it was also the first to introduce menu items that are now staples on most fast-food menu boards, including a breakfast sandwich and portable salad. Today, Jack in the Box offers a broad selection of distinctive, innovative products targeted at the adult fast-food consumer, including hamburgers, specialty sandwiches, salads and real ice cream shakes. Hamburgers represent the core of the menu, including the signature Jumbo Jack®, Sourdough Jack®, Ultimate Cheeseburger, and Jack's newest burger - the 100% Sirloin Burger. And, because value is important to fast-food customers, the company also offers value-priced products on "Jack's Value Menu," including tacos, a chicken sandwich and Breakfast Jack®.

In addition to offering high-quality products, Jack in the Box recognizes that an increasing number of quick-serve customers also want the ability to customize their meals. Whether that means forgoing the bun and sauce in favor of a low-carb burger, or substituting ingredients to create the exact mix of flavors to suit an individual's personal tastes, customers have that flexibility at Jack in the Box. And with their new "Build Your Meal" calculator, visitors to the company's web site can now custom-build their favorite burger or sandwich online and evaluate the nutritional information.

With the assemble-to-order program at Jack in the Box, "we don't make it 'til you order it®." So, regardless of the burger or sandwich ordered, each is served hot and fresh to customers, while some competitors still use warming bins to hold pre-made burgers until they're ordered.

Qdoba Mexican Grill, which was acquired by Jack in the Box Inc. in January 2003, is an emerging leader in fast-casual dining - the fastest growing segment in the restaurant industry - with more than 400 restaurants in 40 states, as well as the District of Columbia. Qdoba is renowned for offering nouveau Mexican cuisine that appeals primarily to adult tastes. Orders are custom-made using blends of Mexican spices and fresh flavors, including freshly grilled chicken and steak.