Brand Description Back  
Jarden's objective is to build a world-class consumer products company that enjoys leading positions in markets for branded consumer products. They will seek to achieve this objective by continuing their tradition of product innovation, new product introductions and providing the consumer with the experience and value they associate with their brands. They plan to leverage and expand their domestic and international distribution channels, increase brand awareness through co-branding and cross selling initiatives and pursue strategic acquisitions, all while driving margin improvement.


Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White MountainTM; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Sevylor®, Stearns®, Stren®, Trilene® and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide.


The company was renamed in June 2002. The company's previous name, Alltrista, was created by dropping the "B" from Ball and the "Mini" from Minitrista, the street on which the Ball family had grown up in Muncie, IN. Between 1993 and 2001, as a public company, Alltrista did not perform well and after new management joined, the Board then decided we should change the name of the company to something that represented not only their heritage, but also their future. The company did not hire any consultants to assist with the naming process as management believed that the employees understood the DNA of our company better than any outsider could. In the end Martin Franklin, their Chairman, came up with the Jarden name by combining the heritage of the Ball "Jar" with the concept of our products being used in the home (den), which also had the connotation of the garden (French jardin) as we planned to expand their product range outside the home.