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Macy's
Brand Description Back  
With so many choices today, shoppers are looking for retailers that stand out from the crowd. That's why Macy's and Bloomingdale's are aggressively driving to deliver a differentiated shopping experience with unique merchandise, fashion brands, interesting stores, engaging online sites, excellent service and breakthrough marketing and special events.

At every level of the business, Macy's, Inc. is pursuing ways to be more creative and distinctive in meeting customer needs and in delivering exceptional values. Their vision is to operate Macy's and Bloomingdale's as dynamic national brands while focusing on the customer offering in each store location. This requires having talented people in every position who are motivated to innovate and lead them in new directions.

Their goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, they are moving faster than ever before, employing more technology and concentrating their resources on those elements most important to their core customers.