The bottom line Starbucks always figured that putting people before products just made good common sense. So far, it's been working out for them. Their relationships with farmers yield the highest quality coffees. The connections they make in communities create a loyal following. And the support they provide their baristas pays off everyday.
Here are the principles of how Starbucks live every day:Starbucks Coffee
It has always been, and will always be, about quality. They're passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. Starbucks care deeply about all of this; their work is never done.
Starbucks Partners
They're called partners, because it's not just a job, it's their passion. Together, Starbucks embrace diversity to create a place where each of them can be themselves. They always treat each other with respect and dignity. And they hold each other to that standard.
Starbucks Customers
When they are fully engaged, they connect with, laugh with, and uplift the lives of their customers- even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but their work goes far beyond that. It's really about human connection.
Starbucks Stores
When their customers feel this sense of belonging, their stores become a haven, a break from the worries outside, a place where you can meet with friends. It's about enjoyment at the speed of life-sometimes slow and savored, sometimes faster. Always full of humanity.
Starbucks Shareholders
Starbucks know that as they deliver in each of these areas, they enjoy the kind of success that rewards their shareholders. Starbucks are fully accountable to get each of these elements right so that Starbucks-and everyone it touches-can endure and thrive.
Onward.
