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Yum Brands
Brand Description Back  
Yum! Brands, Inc., based in Louisville, Ky., is the world's largest restaurant company in terms of system restaurants with more than 35,000 restaurants in more than 110 countries and territories. Four of their restaurant brands - KFC, Long John Silver's, Pizza Hut and Taco Bell - are the global leaders of the chicken, quick-service seafood, pizza and Mexican-style food categories. A&W Restaurants is the longest running quick-service franchise chain in America.

Yum! is building a vibrant global business by focusing on key growth strategies:

* Building leading brands across China in every significant category
* Drive aggressive international expansion and build strong brands everywhere
* Dramatically improve U.S. brand positions, consistency and returns
* Drive industry-leading shareholder and franchisee value

They have a great China business with tremendous scale and economics, and their goal is to continue to build dominant China brands. They also have a very strong and profitable broad-based international business, which they continue to grow. They are focused on running great restaurants and, they are the worldwide leader of multibranding - combining two brands and greater consumer choice under one roof.

The Yum! China Division (includes mainland China, Thailand and KFC Taiwan), based in Shanghai, has been reported separately since the beginning of 2005 due to its size, unique strength and importance. Today their Yum! China Division has more than 3,100 system restaurants (Q1 2008).

Mainland China is their number one market for new company restaurant development worldwide. In 2007, operating profits for the China Division were more than $375 million. Their strategy is to be the leader in every significant food service category in mainland China. KFC is the number one quick-service restaurant brand and Pizza Hut is the number one casual dining brand in mainland China.

Yum! Restaurants International (YRI), based in Dallas, Texas, is the largest division of Yum! Brands with more than 12,000 restaurants outside the U.S. (excluding Yum! China Division). In each of the last eight years, YRI has opened more than 700 new restaurants outside the U.S. and China.

Outside the United States in 2007, their system opened about three new restaurants each day of the year making them one of the fastest growing retailers in the world. They have a large, growing, profitable, high-return international business and a strong growth opportunity with two global brands, KFC and Pizza Hut.

They are the worldwide leader in multibranding, offering consumers more choice, convenience and value at one restaurant location from a combination of two of their great brands under one roof. Today they have more than 4,000 company and franchise-owned multibrand restaurants worldwide.

Yum!'s formula for success is centered on putting people capability first because when they do that, they satisfy their customers and generate more profits.

Around the world, their more than 1,000,000 Customer Maniacs are striving each and every day to put a Yum! on their customers' faces.

They're building an operating culture dedicated to 100% CHAMPS with a Yes! Attitude. CHAMPS is centered on the executional basics that deliver great customer service including Cleanliness, Hospitality, Accuracy, Maintenance, Product Quality and Speed. Their focus is to execute CHAMPS with passion, urgency and excellence, so that they will drive same store sales growth in every restaurant.